For the greatest reach, the biggest benefits, combine print ads with targeted digital ads. Tracking results, showing demographic breakdowns and recording in-store visits plus an extremely low cost per impression add up to a big win for you and your print advertisers.
Print messages connect with consumers better if they are reinforced through digital and vice versa. Digital is efficient and measurable. Print is trusted, impactful and distinctive.
Fox’s managed digital services help publishers with campaign targeting, analytics, and optimization. We support our managed services with an informative dashboard.
360 degree support: 24/7 account management, planning and creative development resources, and reporting and optimization.
Foot traffic analysis, brand insights, and audience insights to better optimize media.
Build brand equity while protecting your advertisers’ reputation and integrity.
You can now offer digital to your print advertisers with no hassle or heavy lifting.
The most advanced location-based mobile advertising technology. Fox curates a list of relevant properties to target based on geographics, locations, categories, brands, demographics, behaviors and more.
Travelers (Hotels, Rental Cars, Airlines, etc.)
Target users who have been through an airport in the last day, week, or month, stayed in a hotel near the airport, or visited an airport’s rental car lots.
Target users who have visited a grocery store within a specific timeframe.
Drug Store Shoppers
Target users who have been in a CVS or Walgreens or other major drug stores in the last day, week, or month.
Golf Equipment Manufacturers
Target users who have been on a golf course within the last month.
Conference & Trade Show Attendees
Target users visiting trade shows related to particular verticals (e.g. AdTech, CES, National Real Estate Show, National Cardiac Surgeon Convention, JP Power, etc.).
Company Employees (B2B Application)
Target users at particular companies by targeting corporate buildings or campuses.
Target users who have visited a mall within the last two to four weeks.
Target users who have visited an outdoors shop recently such as a Bass Pro Shop, Cabelas, REI, or Gander Mountain.
Target users who have been to a “big box” store recently such as Costco or Sam’s Club.
Target users who have been to a hardware store in the past few weeks such as Home Depot, Lowes,
or Ace Hardware.
Target neighborhoods where there are older homes that might require roof repair. Target areas that have recently experienced hail damage.
Skiers & Snowboarders
Target users who have been to ski resorts, ski shops, or outdoor stores.
Target users who have been on area lakes, spent time at marinas, or visited boat dealerships.
Target users who have visited a health club like LA Fitness in the last day, week, or month, and any area competitors.
Target users attending a NASCAR event or other local race tracks.
Be in the moment. Print ads capture the reader’s full attention for as long as the reader wishes to be engaged. Digital ads reach people where they are, on their phones, laptops, desktops, and TVs.
Be personal. Personalized mail in the hands of prospects is great for tactile interaction. Paired with digital ads a person receives your message in the mail and starts seeing the same message it on their digital devices.
Be impactful. A beautifully crafted print ad in a glossy publication is part of the entire experience for readers. Back that up with digital to gain trust, quality, and value.