Digital - Fox Print & Creative Publishing

Add Digital to Your Print.

For the greatest reach, the biggest benefits, combine print ads with targeted digital ads. Tracking results, showing demographic breakdowns and recording in-store visits plus an extremely low cost per impression add up to a big win for you and your print advertisers.

Print and digital, just plain better together.

Print messages connect with consumers better if they are reinforced through digital and vice versa. Digital is efficient and measurable. Print is trusted, impactful and distinctive.

Digital - Fox Print and Creative Services

Fox’s managed digital services help publishers with campaign targeting, analytics, and optimization. We support our managed services with an informative dashboard.

We are here for you every step of the way

360 degree support: 24/7 account management, planning and creative development resources, and reporting and optimization.

We put the power of offline behavioral insights to work

Foot traffic analysis, brand insights, and audience insights to better optimize media.

We are committed to brand safety and integrity

Build brand equity while protecting your advertisers’ reputation and integrity.

You can now offer digital to your print advertisers with no hassle or heavy lifting.

What is Geofencing?

The most advanced location-based mobile advertising technology. Fox curates a list of relevant properties to target based on geographics, locations, categories, brands, demographics, behaviors and more.

Benefits

Unbeatable scalability
Pinpoint accuracy
Granular localization
Boost mobile performance and reach
Retarget customers who visit or commute through any geo-fenced location
Leverage targeted campaigns only to customers
Target event locations during a specific date and time windows

Custom REPORTING

Custom dashboard reporting includes the following metrics:

Impressions
Clicks
Click Through Rate
Click Through Visits

Total Visit Rate
Daily Visits
Total Zone Visits
Device Reach

Who are your ideal clients for digital?

Brick & Mortar

Auto
Quick Service Restaurants
Insurance Agents
Retail
Hospitality

District Specific

Political Parties
Political Candidates
Municipalities
Counties
Civic Groups

Venue Based

Sports Areas
Concert Halls
Amphitheaters
Convention Centers
Colleges

Travel

Airports
Truck Stops
Bus Stops
Transportation Hubs

Case Examples

Auto Dealership

An auto dealership would like to serve ads to potential customers who have recently visited their competitors’ locations and measure how many of those customers have visited their own location. First, the dealership can draw geo-fences around their competitors’ locations to serve ads to customers who have been to those locations. The dealership can then draw a Conversion Zone around their own location to track how many of their customers have seen an ad since visiting a competitor’s location.

University

A university wants to track how many students, faculty, and visitors are attending sporting events at their stadium after seeing ads on their mobile devices on campus. The university can create a geo-fence around the campus to serve ads for the events to those on their campus. The university can then trace a Conversion Zone around their stadium to track how many attendees have been served an ad and then visited the stadium.

Travelers (Hotels, Rental Cars, Airlines, etc.)

Target users who have been through an airport in the last day, week, or month, stayed in a hotel near the airport, or visited an airport’s rental car lots.

Grocery Shoppers

Target users who have visited a grocery store within a specific timeframe.

Drug Store Shoppers

Target users who have been in a CVS or Walgreens or other major drug stores in the last day, week, or month.

Golf Equipment Manufacturers

Target users who have been on a golf course within the last month.

Conference & Trade Show Attendees

Target users visiting trade shows related to particular verticals (e.g. AdTech, CES, National Real Estate Show, National Cardiac Surgeon Convention, JP Power, etc.).

Company Employees (B2B Application)

Target users at particular companies by targeting corporate buildings or campuses.

Mall Shoppers

Target users who have visited a mall within the last two to four weeks.

Outdoor Enthusiasts

Target users who have visited an outdoors shop recently such as a Bass Pro Shop, Cabelas, REI, or Gander Mountain.

Bargain/Bulk Shoppers

Target users who have been to a “big box” store recently such as Costco or Sam’s Club.

DIYers

Target users who have been to a hardware store in the past few weeks such as Home Depot, Lowes,

or Ace Hardware.

Home Owners

Target neighborhoods where there are older homes that might require roof repair. Target areas that have recently experienced hail damage.

Skiers & Snowboarders

Target users who have been to ski resorts, ski shops, or outdoor stores.

Boaters

Target users who have been on area lakes, spent time at marinas, or visited boat dealerships.

Exercisers

Target users who have visited a health club like LA Fitness in the last day, week, or month, and any area competitors.

NASCAR Fans

Target users attending a NASCAR event or other local race tracks.

Get More Attention

Be in the moment. Print ads capture the reader’s full attention for as long as the reader wishes to be engaged. Digital ads reach people where they are, on their phones, laptops, desktops, and TVs.

Be personal. Personalized mail in the hands of prospects is great for tactile interaction. Paired with digital ads a person receives your message in the mail and starts seeing the same message it on their digital devices.

Be impactful. A beautifully crafted print ad in a glossy publication is part of the entire experience for readers. Back that up with digital to gain trust, quality, and value.