Full- Service Direct Mail

Postcards are a staple of many direct mail marketing campaigns, because, quite simply, they work. With high mailbox visibility, and low printing and postage costs, they’re a great way to get a high return on your investment.

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Postcard marketing, a form of direct mail, helps you reach a targeted audience with promotional print pieces like coupons, announcements, and other offers. Along with business uses, postcards are also a great way to send information to friends and family! They can be holiday cards, graduation announcements, baby shower invitations, wedding invitations, blank thank you notes, best wishes, photo cards, save-the-date reminders and much more.

Small

4.25" x 6"

With the least amount of real estate, this postcard is compact, making it optimal for simple, straight-to-the-point designs. It is also the only size within this guide recognized as a traditional “postcard” by the U.S. Postal Service (USPS).

Standard

6" x 9"

Standard offers the most versatility. That’s why popular campaigns often use this size for their creative options. Mail products can be vertical, horizontal, or both. For example, text can be displayed horizontally on the front and vertically on the back. The Standard postcard size is also larger than envelopes, which means your postcard has a greater chance of standing out and being seen than the Small.

Jumbo

6" x 11"

Jumbo postcard size offers the same versatility as the Standard with larger proportions. Given its size, you’ll likely want a vertical design similar to that of a poster. But be aware of the associated pricing increases incurred by going bigger.

Extra Large

9" x 12"

Extra Large postcards fall under flat-rate pricing, yet this size has its own share of benefits. There’s no question of the inherently increased visibility this size commands. If your budget permits, this is your surefire way to maximize your direct mail campaign results.